Introducing Ecopia fuel saving tyres.

Independent testing to the ADR 81/02 test standard demonstrated Ecopia EP300 delivers a fuel saving of 4.2% compared to a conventional tyre.^

Bridgestone Ecopia compound features state-of-the-art reinforcement particle technology, which reduces heat build‑up and in turn reduces rolling resistance.

^Product independently tested in accordance with ADR 81/02 on 2017 Toyota Corolla Ascent Hatch fitted with tyre size 205/55R16. Actual fuel consumption and CO2 emissions depend on factors such as traffic conditions, vehicle condition and driving style. Ecopia EP300 fuel consumption test performed against a conventional tyre.

As drivers, we all have a responsibility to try to lessen the impact of our vehicles on the environment.

As part of Bridgestone’s commitment to this, we have created a tyre that saves fuel and reduces a vehicle’s impact on the environment – without compromising on Bridgestone’s legendary quality and safety.

Utilising our global research capabilities and cutting edge technology, Bridgestone have created a lower rolling resistance tyre that maintains the high quality and safety standards that Bridgestone are renowned for. Rolling resistance is the force required to roll a tyre.

The more resistance, the more fuel is required to power the vehicle and the more CO2 emissions are emitted. The lower rolling resistance of Ecopia improves your vehicle’s fuel efficiency and reduces the amount of CO2 emitted into the environment.